Sea Monkeys Rule!

First sold as Instant Pets in 1960, they failed to catch on, partly because the major retailers at the time had already been burnt by the failure of the Wham-O "Instant Fish" another instant pet. Harold von Braunhut was forced to market his innovative product direct to the public but got little response to begin with. It was not until 1962 when he renamed his pets as The Amazing Live Sea-Monkeys® that things really began to take off. The secret of his success was advertising in the pages of comic books by doing this he soon discovered that sales finally began to take off. Not long later his advertisements were completed with imaginative drawings showing the humanized shrimps reclining in a fairy tale palace onder the sea, together with claims that the his Sea-Monkeys® could perform tricks, play baseball and even be trained to race each other, his advertising soon had thousands of children in love with sea-monkeys.